WIRED 1997: 101 Ways To Save Apple

I was reading my old June 1997 WIRED issue on Apple condition lately. Some interesting points from the 101 ways how to save Apple.

1. (point 7) Don't disappear from the retail chains. Rent space in a computer store, flood it with Apple products (especially software), staff it with Apple salespeople, and display everything like you're a living, breathing company and not a remote, dusty concept.

   Apple Store. Done.

2. (point 10) Get a great image campaign. Let's get some branding (or rebranding) going on. Reproduce the "1984" spot with a 1997 accent.

   Think Different.

3. (point 25) Portables, portables, portables. Pick the best-of-breed Wintel in each of the portable categories and then better it. Wintel has a fantastic range.

   iPhone, iPod touch, iPad.

4. (point 31) Build a PDA that less than $250 that actually does: cellular email, channel TV, internet phone.

   iPod touch?

5. (point 34) Port the OS to the Intel platform.

   Done in 2005.

6. (point 44) Continue your research on voice recognition.

   Siri?

7. (point 49) Bring back Andy Hertzfeld.

   Google has him.

8. (point 65) Roll out he Mac Plus again as a hip retro machine.

   iMac. Done. But it's not a retro machine.

9. (point 70) Simplify your PC product line.

   Mobile & desktop. Consumer & Pro. Done.

10. (point 92) With each new Mac, include a CD-ROM that explains the Apple family tree & future plans.

   No need. Steve's keynotes explain everything.

11. (point 101) Don't worry. You'll survive. It's Netscape we should really worry about.

   Netscape? How about Safari?

Read more in WIRED here.